Alignment of Customer Communication and PostGrid's Direct Mail Automation API

send certified direct mails

As a marketer, you surely understand the importance of direct mail and how essential it is to manage their high volume. Direct mail can help you engage with your customers at a personal level. Besides that, they’re the best way to take your message right in front of the decision-makers.

Additionally, if you trigger your mailpieces according to your customers’ action, they can bring five times more engagement. Plus, with good content, you can also garner a great response rate. With the right direct mail automation API, like PostGrid, you can track and update your customers’ data with each launched campaign. It helps you target your customers better and increase your returns.

PostGrid provides you a better understanding of your prospects and campaigns and helps you control everything from a single dashboard. Furthermore, it enables you to align the entire mailing process from designing to shipping and get a better response rate with improved marketing promotions.

Direct Mail Automation for Continuous Targeting & Unmatched Offline Delivery

Drive results, boost ROI and increase your productivity with direct mail automation software through PostGrid. Deliver the right message to the right customers at the right time- without adding direct mail to your to-do list.

What is Direct Mail Automation Software?

Direct mail automation software helps businesses design, create and print personalised direct mail, distribute them to the targeted audience, and track the marketing campaign. The top software makes direct mail marketing just like email marketing – by automatically sending a transactional direct mail whenever a prospect enters the campaign.

Basically, it helps the companies take a smart approach to the tedious traditional marketing, save the dissipated time, money, and resources, and enhance the ROI.

direct mail marketing examples

How Direct Mail Automation API
Benefits Your Business?

Tired of using impossible-to-use automated tools? We’ve got it all figured out.
Launch tens of hundreds of direct mail campaigns with our easy-to-use API, PostGrid.

Highly targeted

Once your audience research is complete and you know your audience demographics, you can get a ready-made verified mailing list from PostGrid. It helps you send personalized direct mail to a highly targeted audience and get better results.


By automating all of the tedious tasks involved in direct mail marketing, you can save your labour cost. Plus, with the verified addresses, you’re only sending direct mail to the addresses approved according to Royal Mail’s official database. Hence, you’re saving the money you might, otherwise, spend on the wrong mailers and reducing your bounce rate. Apart from this, we get you amazing deals per print piece and save you the stock space with PostGrid API.

Best for mass mailing

Direct mailing might be consuming your time, efforts, and resources for a long time and needing different teams for content, designs, and other works—but not anymore. With PostGrid’s ready-to-go templates, you can design your mailpieces yourselves and automate the rest of the processes.

Increase your brand awareness

With personalized letters and postcards, you can send mailers to your prospects that they can retain or pass on to their friends and family. This way, your brand name will get better recognition.


With PostGrid, you can scale any direct mail campaign at any time. For example, with the growing businesses, you may need to launch new products, and as your brand starts getting more recognition, you’d need to increase the number of prospects on your mailing list. Hence, scaling your campaigns becomes a necessity.

Better returns

When your prospects receive personalized and regular (automated) direct mail pieces, you start to get a better response rate, as the open rate of direct mail is already good. With PostGrid API, you can decrease your misspending and the resources needed for direct mail, and enhance your response, eventually your returns.

How Direct Mail Automation
Software Works?

Direct mail marketing, according to businesses, is just sending direct mail pieces. However, the real struggle begins when you want to maximize your returns and outperform your competitors with the help of your direct mail marketing campaigns. At PostGrid, we advise our clients to follow a few simple steps.

bulk print and mail

Prioritize audience targeting
No matter how many direct mail campaigns you launch, unless you understand your audience’s real needs and problems, it can hardly bring any good results.

Focus on steps than sales
Before you start selling your prospects, you should try to build a good connection with them. With personalized occasional postcards and relevant offers based on your customer history, you can build customer loyalty.

Entice your customers with creativity
Always make your direct mail unique and a little more creative to grab your prospects’ immediate attention. And with the right copy and a clear call-to-action, you can lure your potential customers into taking action.

Direct mail marketing may seem quite simple on the surface, but it can be time-draining, and without testing and knowing the best way to cut through the crowd, you may end up wasting your time, money, resources, and efforts. With the right automated API, like PostGrid, you can drop the trouble and start getting some useful results.

Unleash the Power Automate Direct Mail & Fuel It with Cross-Channel Customer Data

Despite being highly effective, offline engagements can be costly and lack the personalization of digital interactions. PostGrid helps businesses deliver personalised content that drives results by automated direct mail campaigns, optimising mail lists, and combining transactional and behavioural data. Here’s how:

  • Connect direct mail with every online & offline channel
  • Cut Costs by 15 to 50%
  • Eradicate human efforts and risky manual errors
  • Boost ROI by 100%

PostGrid as your Direct Mail Management Software

PostGrid is a leading marketing automation tool for businesses, marketers, and individuals. It allows you to design, send, and track personalised direct mail campaigns without putting you through the hassles of sending traditional direct mail.

gdpr compliant direct mails

Integrating PostGrid to your system software and digital marketing program can help improve lead generation, nurturing, and sales. Consider these benefits:

  • Connecting with customers through digital and other online channels to make them more competitive & use the same playbook
  • Direct mail response rates have nearly doubled in the past decade as mailbox volume has declined
  • The response rate for direct mail is very high with direct mail automation, despite competitive return rates

Many businesses have been able to increase sales and lead generation using automated direct mail with PostGrid. Through our automated process, you can send unlimited letters, postcards, checks, and a lot more. For example, the easy-to-use dashboard makes it easier to create personalised mail items, address verification, develop PDF proof, and use them at any time. You can also establish triggered drip campaigns and send a few to as many mailers as you want.

You can track your using our dashboard with the status mailing process. Additionally, you can track each response from the recipients on your website using our response tracking pURLs and QR codes.

You can also access an ever-evolving, global delivery network that will run your mailers through Royal Mail and CASS Certified databases. The wrong or bad addresses will be filtered out with a Royal Mail tracking barcode and delivery assured in 2 business SLA days.

Customer- Centric Direct Mail Automations Campaigns

PostGrid helps you make the most of the best customer experience as a direct mail automation software. Most of our customers say that multi-channel campaigns that online platforms and snail mail generate higher response rates than standalone online campaigns.

Here are some statistics that offer a few insights:

  • Over 81% of people like reading their physical mail daily
  • Studies have shown that people are 70% more likely to remember a brand when they hold a physical piece of marketing material instead of seeing digital ads
  • Direct mail is trusted by 76% of consumers to make purchase decisions, according to Marketing Sherpa

Bespoke Direct Mail Automation

Grab the attention of your customers by adding variables of your choice into your direct mail campaign. Set up the foundation with PostGrid, and let us cover the rest for you.

Custom Mailing Requests

Scale-up with PostGrid with customised mailing orders. Send stickers, flyers, catalogues, flat letters and much more in just a few clicks.

Custom Envelope Requests

Send your mail in custom envelopes. Create a single or double window envelope with your branding on it and increase your brand value.

Real-time Tracking

We provide IMB tracking from USPS which allows piece level tracking. A unique barcode is attached to the mailpiece so that its origin, as well as destination, can be tracked seamlessly.

Technical Solutions

We are the developers of customer direct mail solutions. Thus, we aim to give you all that drive measurable enhancements in customer engagement as well as operational efficiency.

Custom Designs

At PostGrid, we pride ourselves as the leading custom designing service provider of direct mail management software. You can now add the latest and customised trends to your direct mail assets.

High-end Printing Services

We are your premier printing partner. When nothing less than an exception will do, our professional’s work will be hard to provide you with acoustic-looking envelopes, flyers, direct mail pieces, postcards, and more.

Automate at Your Convenience

Convert leads faster by sending automated direct mail pieces like never before. PostGrid ensures that you have a personalised experience without worrying about leaving your current workflow in your current CRM.

Sync It With Your Brand

Map your custom fields directly from the CRM you have been using all this while to store your data. Be it Salesforce, Hubspot, Highlevel, Keap, and Active Campaign, we will be able to connect PostGrid to it and make your data flow seamlessly.

Extras to Maximise Your Direct Mail Automation Needs

Build once and deploy countless times. At PostGrid, we work closely with you to design, develop, and integrate solutions that accelerate the speed of industry for your customers. Here’s what we offer:

PDF to HTML Conversion

You can convert your Pdf files to HTML to streamline your marketing processes according to your preferences.

Send The Way You Want

Allow your team to send countless mail items with integrated tools for a pro-level one-to-one experience without worrying about the hassles.

Custom Integration

Make the most of our fast and easy integrations with the least-known CRM, marketing, and eCommerce tools.

Data List Support

Accomplish your goals with our high-quality data list support service and reach out to your prospects effortlessly.

Custom Mailing Request

Raise brand awareness and boost visibility by taking advantage of extra add-ons from PostGrid. Make your outreach more personal with brand-specific impressions and scale up with PostGrid.

Bulk Address Verification

Verify bulk addresses in 240+ countries and streamline your online sales and services.

Why PostGrid As Direct Mail Automation Software?

Direct mail automation is a service that helps you to automate the daunting manual processes related to direct mail. It includes verifying addresses, personalised mail items, quality printing, etc.

Simplify Your Pre-send Process

Have the design ready in any format and let our developers help you boost conversions and get better outcomes.


We make sure that the font, colour, and brand components are kept intact as well as match our template guidelines while developing your HTML.


We create the HTML using the best code practices for you to get the best results possible upon printing them. No matter if it is a postcard or letter, we will develop it in HTML which gives you a high-quality print output.

Insights & Analytics

Brands that use PostGrid can generate higher ROI than those relying on themselves alone. Our powerful solutions help you to create authentic mail pieces that are error and hassle-free.

Volume does not matter

No matter the volume of your address list. Our bulk address verification tool can handle it all and can help you streamline the workflow.

Special request

At times the date is required to be sorted as verified, corrected addresses, failed addresses, deliverable and non-deliverable addresses. Just name it- We do it all for you.

Squeaky Clean and Complete Addresses

Your data is of utmost value to us. Therefore, we make sure it is clean and unique by removing typo errors and duplicate values to avoid situations that can lead to process failure.

Verify Every Address On This Planet

From the US to Hong Kong and everywhere in between- validate your mailing list with our Royal Mail and International bulk address verification APIs.

A Little More About Direct Mail Management Software

On-Demand Direct Mail Automation: Our on-demand direct mail services are faster and more affordable. Direct mail automation is a necessity for businesses that want to grow and prosper since it is now possible to target anonymous web traffic with postcards. With PostGrid, you can do:

  • Select any recipient you wish to connect with
  • Pick and configure your designs
  • And click “send”

Triggered Direct Mail Automation: Direct mail marketing has been proven to generate substantial returns on investment for decades. By seamlessly connecting your physical and digital world through direct mail and marketing automation, you can increase brand awareness and ROI.

Your marketing strategy can include automated direct mail campaigns or drip campaigns, and you can send them when:

  • You can send a direct mail to a contact
  • If your snail mail receives no response
  • When you get a new customer
  • If there is a special ongoing offer or an event within your campaign
  • When you are unable to reach your customer

FAQs About Direct Mail

Automation Software

Why should I opt for direct mail automation software when I can have it done in-house?

The automated solution ensures quality, accuracy, and security – which will boost your potential clients’ engagement and retention, and also generate more leads. By investing in an automated solution, you will save significant time, money, and staff potential, which you can use in achieving your business goals.

Why should I trust PostGrid for direct mail?

We ensure higher accuracy, security, and premium quality letter printing and mailing solution at the most competitive market price.

How will I know the status of my mailpieces?

You can track and monitor the whereabouts – right from your direct mail’ processing to the final delivery – from your dashboard.

targeted marketing

Integrates with your favourite tech stack & tools

Easily Improve your workflow and automate print & mail through seamless integration capabilities.

salesforce logo
PostGrid Marketo
Post Grid Eloqua
PostGrid Hubspot
microsoft dynamic

Ready to Get Started?

Start transforming and automating your offline communications with PostGrid